February 20, 2023
We will help you create the website that represents you as a business and is engaging for your customers.
So you’re ready to start working on a new website, but you are feeling a little overwhelmed. Where do you start? What is most important? Planning out a frequently used, productive website takes a strategy.
About Us Page
This is the 2nd most frequented page of most optical store websites. It should include photos and bios of your team, have your Mission Statement, your Values and your Vision listed. It is also suggested to have a paragraph about what makes your store different.
Your Content
Your content should sound like your team, and your team should sound like your website. Use the same words, make it feel approachable and knowledgeable, like the best team member should be.
Your Images
All images that include a person, should include a smile and fit your audience. For example, if most of your customers are families or seniors, your website should reflect that.
Good Information
Be a source of information for your clients. Not just about your services, but also about all things eye related. Give your patients a lot of reasons to go to your website. Make it a repository of info that you can direct your in-office patients to go read from your website.
Link Other Websites
Link other websites like the Regulatory College, the Associations, the OSI Group and other sources of industry knowledge for your clients. This will also help with SEO.
Show Your Store
Have pictures on your website of the interior and exterior of your store. Potential patients want to be able to visually recognize your store when they are driving to it. They want to be able to see what the inside looks like. They especially want to see your equipment and current frame selection.
Online Booking
Online booking has become expected. If they have to call to book an appointment, customers may leave your website without making a reservation. Remove the barrier for your potential customers, allow them to book directly.
Ordering Online
Convenience is king. Patients expect to be able to order everything online, we should be no different. Allow patients with a current contact lens rx to order them from your website. This will drive your patients to purchase with you instead of online retailers.
We consider all of these factors for you.
We know the current best practices in website design, and we will help you create the website that represents you as an optical store, your brand, and is engaging for your clientele.
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